Why Should I Go With You?

By Jeremy Miner

Why Should I Go With You?
[dropcap1]Y[/dropcap1]ou all hear this as a Salesperson.  When you prospect says “Why should I go with you?” or “Why should we go with your company?”  What is the typical response to this by the AVERAGE salesperson?  How do you respond?  From the thousands that have come to me for training it usually goes something like this.

AVGERAGE salesman:  Well why wouldn’t you go with us, I mean we have been rated the number 1 dealer (if your selling cars for example), we have the best price on this car, we have the best customer service, we…..(Keep listing the benefits and features on your solution)

The problem with this approach of telling, and trying to persuade your potential customer to go with you is what?  Well once again its focused on you and your agenda of making the sale, rather than focused on your potential customers and seeing if you can help them.  It’s you trying to persuade them instead of asking skilled questions that allow them to persuade themselves, and which is more persuasive, you trying to persuade them or them persuading themselves they should buy from you?

We already know from behavioral science that telling someone what they should do, presenting, and trying to persuade them is the least effective form of selling, and persuasion.  So the question is why do you keep doing it, thinking its going to actually work?

And then what usually happens 80-90% of the time?  They end up throwing out objections and going with someone else.

Instead of trying to tell them why they should go with you, why not find out more about why they asked you this question in the first place, whats behind it?

If you’d like to learn even more strategies about how to STOP losing so many sales, you can download my FREE resource below.

Be the Best,

Jeremy Miner

About the Author

Jeremy Miner is an internationally recognized sales trainer who has taught thousands of people how to go from just getting average results in selling to becoming a Top 1% earner in their sales industry. Over the years, Jeremy has been asked by thousands of salespeople to train them on how to eliminate rejection, how to connect with their prospects, how to cold call, how to overcome their prospects objections/concerns, and finally how to close more sales without being a pushy, sleazy, disrespected salesperson and learn how to be viewed as the Trusted Authority in their entire market.